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Peter Thorpe's
experience in business spans over 30 years and he is able to speak
with authority and experience on a broad range of business topics.
Peter can tailor a presentation that is exactly right for your
audience and to stress the points you want to get across or you
can select one of his standard sessions.
Here are some
of the more popular ones:
Net
Profits — How to Market Your Business on the Internet
With some businesses reporting as much as 30 to 50 per cent of
their sales coming in via the internet and growing, it's vital
that you learn as much as you can about this important new medium.
But where do you start? There's so much to learn and so much mis-information.
Successful
online marketing isn't just about having a good website. It's
no use having a great website if nobody ever visits it. You have
to position your business in cyberspace and create a presence
on the web. You also need to learn how to market your business
through the search engines, using a combination of paid and unpaid
listing techniques.
During this
action packed session you will learn:
- How to
get to the top of list in the search engines
- How to
get sales worth thousands of dollars at a cost of cents
- Which
search engines you should concentrate on
- How to
get listed for free in major search engines like Google
- How paid
advertising on Google and other search engines works
- How to
position your business and create a presence on the net
Peter Thorpe
established his own web development company in 1997 and has helped
hundreds of businesses both large and small with their internet
marketings. Don't miss hearing one of Australia's leading experts
on this topic. It will change the way you do business forever.
Success
Secrets for Your Business
Have you ever wondered why some businesses seem to go from strength
to strength, while others just struggle along or worse still -
close the doors not long after they open?
What do the
successful people know that the unsuccessful people don’t?
Is there really a ‘secret formula’ for starting and
running a successful business? Is it management skills, flair,
vision, knowledge, leadership ability, persistence or just plain
luck?
The truth
is, it’s usually a combination of all these things and more.
There are no real ‘secrets’ to starting and running
a successful business. There are however, lots of ‘tricks
of the trade’ and shortcuts to success that will save you
a lot of time, money and heartache.
That's what
this presentation is all about. You will find out what it takes
to lift your business to the next level and start standing out
from the crowd. An action packed session filled with ideas and
concepts you can put to work in your business immediately.
Marketing
— the World's Oldest and Least Understood Profession
Marketing is one of the least understood and most critical elements
to running any successful business. People often confuse marketing
with sales however, while the two are closely related and one
leads to the other, there are very distinct differences.
Marketing
is probably one of the least understood and most often neglected
elements of running a successful business. What is marketing and
how can you use it to grow your business?
Business
Planning
While the main reason most people prepare a business plan is to
raise finance, your business plan should not just be a tool for
raising capital. It should be a blueprint for your business’
future. It is also a great way of checking the overall viability
of a new business venture or planning for long term growth and
even your ultimate exit or succession.
A well prepared
business plan will also add value to your business and help you
stay on track.
Advertising
and Promotion
How to advertise and promote your wares, is probably one of the
most complex problems you will ever have to face in running your
own business. It’s not uncommon for business owners to spend
a considerable amount of money on an advertising campaign and
receive little or no response. Most people in business have done
this at some stage.
How to maximise
the results from your advertising and promotional dollars and
how to get more bang for your buck.
The
Sales Challenge
In business, nothing happens until somebody sells something. What
makes a good salesperson and how can you become a better one for
your business?
One of the
most asked questions, in my role as a business adviser over many
years, is: “How can I make lots of sales without actually
having to sell anything?” Of course, they don’t always
frame the question as straight forwardly as that. They usually
want to know how they can market and promote their wares with
little or no money. Or why their advertising isn’t working
as well as it should.
I can sometimes
see them visibly cringe when I suggest they get out and call on
people or pick up the telephone and talk to some potential clients.
Hiring
and Retaining the Right Staff
The greatest resource any business has is its people. Employing
the right people is critical to the success of any business. Employing
the wrong people can be disastrous and costly. How do you go about
hiring the right people and then, retaining them when you do?
Goal
Setting
To be successful in business, you need to set goals. You need
to have a clear vision of what you want to achieve, when you want
to achieve it and how you are going to achieve it. The major problem
with goal setting is, it works in different ways for different
people.
A simple
and straightforward approach to getting to where you want to go.
Marketing
on the Internet
Marketing on the Internet requires a totally different approach
to conventional marketing. How can you use this powerful medium
to increase your business? What works and what doesn't work and
what is the secret of successful Intent marketing?
Customised
Presentations
Got a specific subject in mind not listed above or a particular
point you want to get across to your group? Why not ask Peter
to tailor a presentation specifically around your needs. He has
had over 30 years experience in business both at top management
level in the corporate world and in starting and running a number
of successful business ventures of his own.
Please
contact your favourite Speakers Bureau
with specific requests. |